MAP Campaign: POPPI

In this project, we delve into the intricate world of strategic campaign creation, focusing on the fusion of art and science to craft personalized advertisements and compelling content, guiding consumers through every phase of their journey with our product or service. Beginning with the selection of our company and its offerings as the focal point, our team is tasked with crafting a diverse array of ads across a myriad of channels including display, social media (Facebook, Twitter, Instagram, LinkedIn, YouTube), and email platforms.

The process entails a meticulous examination of trigger points and entry pathways, with a keen emphasis on the creation of multiple customer personas to effectively segment our market. Drawing upon insights garnered from the five stages of the customer journey—awareness, consideration, conversion, loyalty, and advocacy—our team constructs a nuanced roadmap, ensuring each ad resonates with its intended audience at the appropriate stage of engagement.

From the inception of attention-grabbing subject lines to the curation of captivating visuals and persuasive copy, our team is encouraged to leverage a diverse range of creative elements such as global navigation, hyperlinks, videos, influencer endorsements, and social links to amplify the impact of our ads within their respective segments of the journey. Utilizing popular creative tools such as Canva, our project enables us to bring our vision to life, capturing screenshots of each ad and seamlessly integrating them into our presentations.

While there are no stringent guidelines regarding the quantity of ads, our team is empowered to adopt a nuanced approach, tailoring the depth and breadth of our campaigns to suit the unique characteristics of our products and target audience. Ultimately, a successful campaign adeptly navigates customers through each stage of their journey, leveraging the right channels and content to foster awareness, education, conversion, advocacy, and retention.

Our project provides us with the freedom to showcase our creativity and originality through various mediums, whether through visually-driven flowcharts, detailed persona profiles, explanatory visuals, or other innovative formats. It serves as a platform for us to refine our strategic thinking, hone our creative skills, and develop a deeper understanding of the intricacies involved in orchestrating impactful marketing campaigns in today's dynamic digital landscape.