Digital Marketing Final: FERRUVA

In this project, our focus is on enhancing the online presence of a small jewelry business through data-driven analysis and strategic optimization. By delving into the data and analytics behind email marketing, SEM/SEO, and social media, our team identifies areas for improvement and crafts tailored solutions. From revamping email campaigns and optimizing website navigation to developing user personas and creating compelling content across channels, our goal is to drive increased website traffic, boost brand awareness, and elevate conversations. Additionally, we explore suggestions to transition towards paid campaigns, leveraging tools like SEMrush and optimizing keyword bidding to maximize results.