Marketing Plan: GUCCI

In this project, our objective is to invigorate Gucci's brand engagement and enhance the customer experience by reaching a broader demographic and forging deeper connections with the younger generation. Our strategy focuses on creating a seamless and innovative brand journey that resonates with our audience. To achieve this, we aim to leverage the influence of relevant figures and influencers, introduce the exclusive Gucci wait experience, seamlessly integrate shopping links, and maintain an overall high-class experience across all touchpoints.